Kieu My Le







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Logo Design for sabukaru As the demand for a stronger online presence increased, my colleague Paku (Patryk Kulig) and I decided to give sabukaru a fresh look. We combined the original logo with a new, dynamic typography to create a brand-new wordmark. 

This collaboration led us to partner with Berlin's ABC Dinamo typeface studio, resulting in a unique visual identity that seamlessly blends the familiar pictogram/logo with the fresh “sabukaru”.

Sabukaru is an upcoming Tokyo-based online magazine, that celebrates diverse cultures, including cinema, sound and music, fashion, art, and global influences, with a distinct emphasis on Japanese cultural elements. 

Visit sabukaru here to find out more.
Special thanks to the ABC Dinamo-team
Font used: ABC Dinamo Monument

Concept: Kieu My Le, Patryk Kulig
Visualisation: Patryk Kulig